13th-Aug-20, 12:57 PM
Tony - i STILL marvel that you remembered me from 1984 when I used to do 1/43rd modellling and from 1 visit to your shop :)
I dont fully agree with Dave. he is too focused on the now, where companies post 2008 are battling to survive. Have we forgotten that if Hornby had not been bought /refinanced it would no longer be here. And lets be honest - they have got something right as they have been here since late 57.
He has forgotten US - the market. We are fickle, self gratifying and just wanting the 'new'. Just look at the current phone idiotcracy. Slots has not been able to change quick enough through the decades, and the one immensely huge difference is that in the 60's there were corporations involved and millions of units made per item, where as now lets be honest - it is small 1-2 man shows producing 1500-7500 units, and not all of those are sold.
The companies are trying, you can now race using an ipad for a controller, can simulate true races with refuelling, tyre changes etc. 6 cars on 1 lane. No I think the companies have had to focus the little capital they have on where to spend it.
Yes marketing is terrible. That truly needs to come back. Advertising as well. It needs to be a co-ordinated, well thought out and well planned campaign. But it takes capital which sadly so few of them have.
We are also to blame. Scalextric bring out a superb Lotus 25 - unbelievably difficult LITTLE car to model because of its size (Just look at the attempts from the 60's. And what happens - we get all the 'midwits' panning it, wrong screen, too wide etc.
SO blame needs to be apportioned where it is due, as well as the kudo's.
I dont fully agree with Dave. he is too focused on the now, where companies post 2008 are battling to survive. Have we forgotten that if Hornby had not been bought /refinanced it would no longer be here. And lets be honest - they have got something right as they have been here since late 57.
He has forgotten US - the market. We are fickle, self gratifying and just wanting the 'new'. Just look at the current phone idiotcracy. Slots has not been able to change quick enough through the decades, and the one immensely huge difference is that in the 60's there were corporations involved and millions of units made per item, where as now lets be honest - it is small 1-2 man shows producing 1500-7500 units, and not all of those are sold.
The companies are trying, you can now race using an ipad for a controller, can simulate true races with refuelling, tyre changes etc. 6 cars on 1 lane. No I think the companies have had to focus the little capital they have on where to spend it.
Yes marketing is terrible. That truly needs to come back. Advertising as well. It needs to be a co-ordinated, well thought out and well planned campaign. But it takes capital which sadly so few of them have.
We are also to blame. Scalextric bring out a superb Lotus 25 - unbelievably difficult LITTLE car to model because of its size (Just look at the attempts from the 60's. And what happens - we get all the 'midwits' panning it, wrong screen, too wide etc.
SO blame needs to be apportioned where it is due, as well as the kudo's.
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