[Scuderia_Turini]

Agreed on the "Awards" for anything aspect.  At a college I used to work at, a new Principal arrived and the first thing she announced was that they wanted to celebrate achievements every month. So there was a mini graduation ceremony every month. Thankfully within a very few months it fizzled out because the students were complaining of elitism and de-motivation of the lesser mortals.
Marketing people (boo!) tend to love this kind of showing off and push awards ceremonies. Inevitably, the public have "woke" to the trivialisation of awards and things.  Actors/"luvvies" still seem to think it worthwhile though.

Leo