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Another thing to look out for is double vat. I was after a USED tyre truer from a German hobby shop but they wanted to add 20% on top of their already EU rated VAT price. What they should have done, I think, is reduce the selling price by their VAT, THEN add our 20% VAT to that.

Bear in mind that the postage is ALSO subject to VAT when it hits these shores, further bumping up Duty and handling charges.

At least for the time being it's really killed off personal imports - and why are some Stateside sellers adding 20% VAT? Probably obvious but .....